Do you want to narrow your search to a career path that is both dynamic and in high demand? How about the world of digital marketing? Most companies these days are trying to reach out to their audience by employing digital marketing strategies and are in fierce competition. But here’s the catch – you can be a newcomer and still get a chance to leave a mark in this field. Fresh graduates or those who want to change their careers, this course is ideal for you. In this article, we will shed some light on how you can start your career in the world of digital marketing with no background at all. So sit tight as we unseal the secrets of advancing your career in the industry of digital marketing. What is digital marketing? Digital marketing is the practice of promoting products and services through the use of digital devices. It includes all the strategies that businesses use to reach their customers in cyberspace. Be it through social networks, SEO, email marketing, content marketing, and many others, digital marketing is all-embracing. One of the most important parts of digital marketing is called social media management. Nowadays, platforms such as Facebook, Instagram, Twitter, Linkedin, etc., have turned out to be very effective ways for the marketing managers of the companies to deal with their customers. Companies can foster brand development by creating interesting content, communicating with the audience, advertising, and engaging in data research. Echoing the same call to action is another instrumental part. The term instrumental should be taken quite literally, for there is simply no other method for attaining organic traffic other than so-called search engines, predominantly Google. Fighting for the positions in the search engines is not just about optimizing the site through the selection of relevant keywords and using various methods of on-page optimization such as placing pertinent meta tags and headings, or even methods of off-page optimization like links building. It is also important to mention, that content creation is an important aspect of digital marketing. I do agree that no matter articles, videos, infographics or podcasts – creating good quality content is essential for naturally drawing and audience while setting up dominance over the market. The emails are also commonly used to pass the advertisement messages directly to the potential consumers via the internet using the email lists. Therefore ,digital marketing is a combination of strategies that focuses on achieving the intended audience over the internet like on social media ,by SEO, content and emails. What the latter means is a fact that this field is one of the most dynamic, which is both a blessing and a curse. However,if you are an absolute beginner,you can easily enter this occupation because many of the useful skills can be acquired during classes, tutorials,and,of course, practice. Knowledge acquisition is a cumulative process; as you continue to learn you will be able to use the knowledge you have in live situations to sell brands and generate value for businesses and consumers. The different types of digital marketing Digital marketing is a very broad area encompassing different methods or approaches of selling products and services online. Knowledge of various subsets of digital marketing also enables one make a right decision on which field to venture into. This technique is about enhancing a website’s ranking in the search engine result pages. It happen involves content optimization, keywords and backlinks in order achieve a better organic ranking. 2. Pay-Per-Click (PPC) Advertising PPC ads can be placed on the search engine result page or social media, where the advertiser agrees to pay each time someone clicks on the ad. Some of them are Google AdWords and Facebook marketing. 3. Social Media Marketing Organic and paid marketing communication strategies using widely adopted social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to post valuable content, manage communities, collaborate with influencers, and use paid adverts. 4. Content Marketing Producing blogs, articles, videos, etc. as a result of customer needs to generate their attention towards the product and brand and also to establish goodwill amongst the consumers. 5. Email Marketing Using the mail to follow up prospects in their sales or to remind customers about products/services/promotions/newsletters etc. 6. Affiliate Marketing It involves working together with partners who are able to sell your products/services, and get paid depending on the numbers of sales made by the partners. 7. Influencer Marketing Sponsoring well-known people or celebrities to promote brands/products/services through their social media profiles/website posts/videos/ etc. to change the followers’ buying behavior. 8. Video Marketing Sponsoring well-known people or celebrities to promote brands/products/services through their social media profiles/website posts/videos/ etc. to change the followers’ buying behavior. That way you’ll have an understanding of what the different forms of digital marketing entail so that you can determine where your focus is before you jump right into this ever-growing field! How to get started in digital marketing Essentials of digital marketing may sound discouraging especially to those who have never embarked on it before. But there is no doubt that with the correct state of mind and strategy, a little bird can soar in this innovative sector. Invest your time in learning the fundamentals of digital marketing. Familiarize yourself with concepts such as search engine optimization (SEO), social media marketing, content creation, and email marketing. There are numerous online courses and resources available that can provide you with a solid foundation. After that, go out and apply this knowledge to practice projects. Make free or low cost social media marketing services available to friends or some local restaurants and other businesses. To ensure that you have a portfolio with hands-on experience, this exercise will not only help to hone those skills. Networking is very important in any field regardless of the type of business, digital marketing inclusive. Go to several firms and ask for information about the profession to meet the professionals who are already practicing. New friends can create a way to other employment opportunities or